The game is now in the soft launch stage. The game will operate on either an ad-based or pay-to-play basis. There’s also a rewards system to gain more gameplay or more opportunities to progress. Players can play alone or invite friends to join them, sending them gifts or competing to see who gets the best score. The game involves solving puzzles of increasing difficulty and unlocking access to different planets as players reach new levels. The game will be available for smartphones and tablets. Thereafter, it will be available on other online platforms including the Apple Store, Amazon, Apple TV and Google TV. It will first be released worldwide on Google Play and iOS.

The Tokidoki x Hello Kitty Globematcher game brings the two brands together for the first time in a hyper-immersive new game due to be released soon. “We’re sure fans of both the iconic Sanrio and Tokidoki brands as well as the Tokidoki x Hello Kitty collaboration will love this enchanting and immersive new game.” “We were honored and thrilled to be chosen to develop the longstanding Tokidoki x Hello Kitty consumer products collaboration into a game,” says Cristian Salaris, chief executive officer, Bitbuu. Sanrio, best known for Hello Kitty, and Tokidoki have announced the release of their new digital game in collaboration with Bitbuu Games by Mars 1982.